To be or not to be? Isn’t that always the question?

Whatever you’re thinking about, it seems to always come down to one thing, to be or not to be? To be or not to be good, to be or not to be brave, to suck it up or not? I don’t think I need to go on.

When Shakespeare penned this famous line do you think he realised the resonance that it would have with people throughout generations? That it would be as relevant today as it was many hundreds of years ago? The poignant context of this question today is to be or not to be social. It’s the question that so many business owners ask day after day. Do I need a facebook page, do I need a twitter account, should I stumble? Really the questions that these people need to ask is are my audience engaged with social media? PR in the 21st century is about communicating with people where, when and in a way that they want to be communicated with. Social media is a platform to do this but there are a number of other considerations that need to be made before you go gung ho and jump on the social media band wagon.

There are three main stages within social media strategy, Listening, Measurement and Engagement, and I’m going to be talking about all three in more detail over the next week. So before you get yourself in a twitter over your social media strategy, come back and learn more.

XoXo
theprgeek

Tags: Measurement & Evaluation, PR, Social Media, Strategy